We are a small business at the moment but we want to grow. Most importantly, though, we want to grow in a healthy way, which reflects our values, motivations, ambitions and overall purpose.
In order to do that, we are beginning to track some important pieces of information about who we are and what we're like. Knowing this information will inform our actions and decisions as we grow. We call this People Analytics.
For comparison, and to understand how we stand in relation to the UK population at large, below are some charts taken from published UK national statistics.