# Our Clients

This is the way we identify prospects, approach them, engage them, inspire them, reassure them, and win their business to turn them into a new client.

First, we have [principles for building new client relationships](https://convivio.gitbook.io/the-convivio-cookbook/clients/principles-for-building-new-client-relationships).

Then, the recipe we follow is:

1. [Researching](https://convivio.gitbook.io/the-convivio-cookbook/clients/researching): We identify a client we might want to work with. We learn about the organisation, identify key contacts, research their market and strategy.
2. [Connecting](https://convivio.gitbook.io/the-convivio-cookbook/clients/connecting): We connect with the main contact(s) at the potential client, and begin to build a relationship.
3. [Nurturing](https://convivio.gitbook.io/the-convivio-cookbook/clients/nurturing): We nurture the relationship, building trust and understanding, and actual value, until there is a mutual wish to work together.
4. [Assessing](https://convivio.gitbook.io/the-convivio-cookbook/clients/assessing): When a good contact presents a potential opportunity to work together, we review it to assess the 'fit'.
5. [Learning and Thinking](https://convivio.gitbook.io/the-convivio-cookbook/clients/learning-and-thinking): Together we've identified a potential opportunity to collaborate, and here we seek to learn enough about it to create a sensible proposal. Then we think around the problems and best approaches.
6. [Proposing](https://convivio.gitbook.io/the-convivio-cookbook/clients/proposing): We create a proposal document, presentation and anything else that helps the client to understand our proposed approach.
7. [Agreeing](https://convivio.gitbook.io/the-convivio-cookbook/clients/agreeing): Together we agree a plan of action for the collaboration and capture this in a contract to support the relationship.
8. [Beginning](https://convivio.gitbook.io/the-convivio-cookbook/clients/beginning): We provide a smooth transition to active delivery of the proposal.

To create this recipe, we've drawn on many [sources of inspiration](https://convivio.gitbook.io/the-convivio-cookbook/clients/inspiration), and it can be worth going back to these roots to learn more.