Our Clients
This is the way we identify prospects, approach them, engage them, inspire them, reassure them, and win their business to turn them into a new client.
Then, the recipe we follow is:
- 1.Researching: We identify a client we might want to work with. We learn about the organisation, identify key contacts, research their market and strategy.
- 2.Connecting: We connect with the main contact(s) at the potential client, and begin to build a relationship.
- 3.Nurturing: We nurture the relationship, building trust and understanding, and actual value, until there is a mutual wish to work together.
- 4.Assessing: When a good contact presents a potential opportunity to work together, we review it to assess the 'fit'.
- 5.Learning and Thinking: Together we've identified a potential opportunity to collaborate, and here we seek to learn enough about it to create a sensible proposal. Then we think around the problems and best approaches.
- 6.Proposing: We create a proposal document, presentation and anything else that helps the client to understand our proposed approach.
- 7.Agreeing: Together we agree a plan of action for the collaboration and capture this in a contract to support the relationship.
- 8.
To create this recipe, we've drawn on many sources of inspiration, and it can be worth going back to these roots to learn more.
Last modified 5yr ago